The Mindset way / Build your difference, not your plumbing

Boring is the goal

Barrie Hadfield, CEO & Co-founder Last updated October 3, 2026

Before CRM systems existed, every company built its own way to manage contacts, and it was exciting. Then it became boring, CRM became an established category, and nobody builds their own now. Nobody choosing one today worries that the idea is too new. Agent infrastructure is following the same path, and it should.

Boring is what gives a team its attention back.

A platform can carry the plumbing, but it cannot decide what an agent is for, who it serves or whether it is any good. That part stays with you, and it is the part your customers will judge you on.